The Japanese workshop that rose from destruction to construction written by Jewel Angeles on Mantle Magazine writes the following:
"While they’re a brand that places a clear value on tradition, they are quick to embrace change. For a company that had its start in destruction, it is change to which one ought to remain open.
Ishinomaki — both the Laboratory and the town they have named themselves after — have managed to make something wonderful out of the debris in which they found themselves. They have made an art form of rebuilding from catastrophe."